December 1, 2023 06:31:52

Singapore Sees Surge in Tourism Thanks to Taylor Swift and Coldplay Tours

As the travel industry gradually recovers to pre-pandemic levels, airlines, airport services, and entertainment companies are poised to reap the rewards. While tourist arrivals in Asia are still below pre-Covid levels, countries in the region are actively vying to attract travelers. Singapore, in particular, is transforming itself into a global entertainment hub. Following this year’s Formula 1 Singapore Grand Prix in September, the Lion City is gearing up for more sports and entertainment events to boost tourism.

The spotlight for early 2024 shines on Singapore as British rock band Coldplay and American singer-songwriter Taylor Swift are set to perform in a series of six dates at the National Stadium. This not only promises thrilling experiences for fans but also presents opportunities for airlines, airport services, and entertainment companies to thrive.


Singapore Airlines Ltd., as the national carrier of Singapore, is leading the charge in the country’s reopening efforts. The airline group reported a record annual profit of S$2.2 billion ($1.6 billion) in its latest fiscal year, a remarkable turnaround from the S$948 million loss in the previous year. Singapore Airlines is expected to maintain its strong performance, both in terms of its fundamentals and share price. In comparison to its peers, the airline consistently leads in passenger load factors, a key metric measuring seat occupancy on its flights, a trend that has been in place since 2022 and is anticipated to continue through 2025.

Airport Services

As Singapore experiences an upsurge in the number of flights and air travelers, companies involved in flight catering and gateway services are well-positioned for a robust recovery. In the realm of supply chain analysis, you’ll discover that Singapore Airlines’ suppliers include SATS Ltd., a Singapore-based provider of gateway services and food. Notably, SATS serves as both a supplier and a customer to Singapore Airlines, a relationship shared with other carriers like Cathay Pacific and Air France-KLM. SATS commands around 80% of the market for airline catering and air-cargo services at Changi Airport, giving it a competitive advantage to capitalize on the increased traffic at the hub.


Concerts by renowned artists such as Taylor Swift have been a significant boon to local hospitality industries. For instance, Chicago experienced record-breaking hotel occupancy rates during her Eras Tour, highlighting the positive impact these events can have on the tourism sector.