The Union Textiles Ministry is finalising the measurements and criteria for apparel and footwear that would better suit Indians, according to government officials who are aware of the plan.
Currently, clothing sizes such as “Small,” “Medium,” and “Large” are used by both domestic and foreign brands operating outlets in India.
However, there are challenges with fitting because Indian body types differ from those of Westerners in terms of height, weight, or specific body component measurements like the shoulders and bust.
The aforementioned source states that 25,000 men and women between the ages of 15 and 65 will be measured using 3D scanners in six cities: New Delhi, Kolkata, Mumbai, Bengaluru, Shillong, and Hyderabad in order to establish size charts for Indians.
According to a statement from the textiles ministry in 2018, the National Institute of Fashion Technology (NIFT) would conduct a study to create a size chart for Indians, and the project would be accomplished in 2-3 years. The National Sizing Survey of India project was expected to cost 21 crore, with the remaining expenses being covered by NIFT.
“Size India will undoubtedly stimulate the expanding home market for fashion products. Size India will provide the much-needed size fit to domestic consumers with a stronger emphasis on e-commerce and adjustable lot sizes. the Confederation of Indian Textile Industry’s (CITI) secretary general, Chandrima Chatterjee.
