June 15, 2024 10:08:03 booked.net

Indian Handloom Takes Center Stage at BRICS Fashion Summit

This month, Moscow played host to the BRICS Fashion Summit, a significant event in the fashion industry, attracting 200 fashion players from around the world. The summit aimed to foster a comprehensive evolution in fashion, featuring collections from Indian designers among others.

Indian designers and industry experts commended India’s remarkable participation during the international BRICS Fashion Summit in Moscow. Four Indian designers—Ritesh Kumar, Naushad Ali, Gaurav Khanijo, and Shruti Sancheti—presented their hand-woven and handloom designs during the summit, which drew professionals from over 60 countries.

Reflecting on the event, Sunil Sethi, President of the Fashion Design Council of India and head of the Indian delegation at the BRICS Fashion Summit, highlighted the unique selling proposition (USP) of the Indian delegation—handloom. He emphasized India’s leadership in this aspect globally due to its abundance of weavers and diverse textiles. Sethi expressed satisfaction that participants from Russia, China, Brazil, and South Africa were keen to explore India’s USP.

The summit’s success in uniting fashion, art, and culture under one roof was praised, with Sethi acknowledging Moscow’s effective efforts in bringing these diverse elements together on a grand scale. He noted that BRICS aimed to build the collective strength of five countries, and the Russian organizers successfully achieved this integration.

Other participants in the summit included Rajesh Masand, President of the Clothing Manufacturers Association of India; Sameep Shastri, Vice President of the BRICS Chamber of Commerce and Industry; the Chairman of the Indian Institute of Governance and Leadership; and Aishwarya Sharma, an actress and fashion activist.

The exhibition unfolded at The Pashkov House, a neoclassical mansion, and attracted a diverse audience, including Pavan Kapoor, Ambassador of India to Russia, industry experts, designers, buyers, representatives from fashion educational institutions, and heads of international fashion associations.