Cadbury, the iconic chocolate brand, has come under criticism in India for its current Diwali campaign, prompting the hashtag #BoycottCadbury to trend on Twitter. This is not the first time Cadbury or another brand’s marketing has been criticized for such an advertisement. Twitter users claim that the current Cadbury commercial is controversial because it features a poor lamp seller named “Damodar,” who is allegedly modeled on Prime Minister Narendra Modi’s father.
The caption of the post shared by Twitter user Prachi Sadhvi reads,” Have you carefully observed Cadbury chocolate’s advertisement on TV channels? The shopless poor lamp seller is Damodar. This is done to show someone with PM Narendra Modi’s father’s name in poor light. Chaiwale ka baap diyewala. Shame on Cadbury Company”
Many Indian consumers have accused Cadbury of putting a beef element in Dairy Milk leading to a widespread backlash against the company last year. It was later clarified by Cadbury that all products manufactured and sold in India are vegetarian only.