Following Balenciaga’s creative director, Demna, statement about steering away from gimmicky fashion, the luxury label has introduced a viral towel skirt priced at a staggering $925 (Rs 77,000). Despite the recent commitment to pare down the brand’s image, Balenciaga’s latest creation has stirred conversation online.
The towel skirt, a mid-rise knee-length gray terry cloth piece, is part of the label’s spring 2024 collection, available in beige, black, and stone gray. Fitted with two buttons and an interior belt, the skirt mimics the material of a typical bath towel, adding a touch of luxury flair.
While the internet is abuzz with discussions about the towel skirt, some users have criticized its extravagant price, deeming it reminiscent of a regular towel available at a fraction of the cost.
One user humorously noted, “Remember someone pitched this idea, managers agreed to it, someone manufactured it, someone made the marketing for it, someone uploaded it on the website, and still no one thought this was a bad idea.”
Another user remarked, “I can buy one that looks like that for $15 at Kmart.”
What adds an intriguing twist to this launch is its timing, following Demna’s statement to Vogue about focusing on more practical clothing and moving away from attention-grabbing pieces.
The internet has responded with various reactions, questioning the brand’s decision to release a high-priced towel skirt amidst a shift towards a more straightforward brand image.
Interestingly, the concept of towel-inspired fashion has been explored by other designers, with labels like Prada, Fendi, and Ludovic de Saint Sernin showcasing towel skirts on runways in previous years, creating a trend that resurfaces periodically in the fashion world.